Website Builder Mastery - Your Ultimate Selection Guide
A website builder is a software application that allows users to construct a website without the need for coding. This type of solution is ideal for people who don’t have the time or resources to learn how to code, but want to build a professionally designed website.
The range of website builders available today is immense. In order to decide which one is right for you, consider the following criteria:
Easy-to-use interface
Look for a website building tool that provides an intuitive drag-and-drop user interface. This makes it possible to design a site that’s visually appealing and completely responsive for all devices. The best builders offer multiple templates to choose from and allow for full customisation of fonts, colours and other elements.
Dedicated plans
Dedicated website builders offer FTP/sFTP access for those who are serious about their web hosting and want to take complete control of their hosting experience. They also provide premium templates that are optimised for mobile viewing and have backup and restore features.
Free trials
Most website builders offer free trials, which make it easy to test the software before making a commitment. Use these opportunities to gauge how easy the platform is to use and how many features are included in each plan. Once you have narrowed down your choices, choose a site builder that offers the most value at a price that fits your budget.
Security features
Look for a website builder that provides strong, password-protected accounts for all members of your team. This will help ensure that your data is safe and that no unauthorised users can access your site.
SEO features
If you’re looking to rank highly in search engine results, a website builder with built- in SEO features can help you boost your site’s visibility. These features include search-optimised URLs, metadata tags and rich snippets that are essential for ranking well in organic searches.
Templates
If a website builder has an extensive library of templates, it’s likely that they’re suitable for a variety of businesses and organisations. You’ll find themes that are
suited to yoga teachers, insurance companies and real estate agents, as well as templates that let you showcase your professional CV or portfolio.
Content
Website content is what gives your site its personality, and it’s essential that you get to know the principles of website design in order to create an effective website. You should understand the importance of proper text sizing and scale, which dictates how legible your website’s text is across different screen sizes, as well as how to create a mobile-friendly navigational structure.
Although WYSIWYG editors and drag-and-drop tools simplify the process of editing a template, it’s still a good idea to consult with a digital designer to create a unique website that’s designed to meet your business goals.
They’ll have a better understanding of what makes a website work and can provide expert advice on how to improve your site. They can also make recommendations on how to best incorporate your ideas into a website that will resonate with your target audience.
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